The Costa Daurada and Terres de l’Ebre are being promoted these days at the 3rd Fira Internacional d’Enoturisme (FINE) held in Valladolid. It is the first time that the Tourism Board of the Provincial Council of Tarragona attends this event, as a result of its commitment to promote wine tourism as a valuable tourism product on the Costa Daurada and Terres de l’Ebre due to the great wine tourism tradition of the area and with the desire to diversify and deseasonalize tourism in both destinations.
The Costa Daurada and Terres de l’Ebre brands have their own space at the fair under the umbrella of the Agència Catalana de Turisme. Its presence is a joint action and public-private collaboration between members of the Espais de Millora in the area of wine tourism on the Costa Dorada and Terres de l’Ebre (wineries, establishments, experience companies and public entities for tourism promotion) and the Tourist Board of the Provincial Council of Tarragona and aims to publicize and market the wine tourism offer of both destinations.
Among the actions carried out during these two days, we must highlight the presentation to state and international professionals of the Terres de l’Ebre wine tourism destinations together with the Wine Route of the DO Terra Alta and the Costa Daurada with a journey through the different Designations of Origin and the wine landscape. At the same time, these days, technicians from the Provincial Council’s Tourist Board have also held interviews with agencies and tour operators to activate the positioning of the destination and the marketing of the wine tourism offer.
The FINE is an event aimed exclusively at wine tourism professionals that has a commercial exhibition space, an area for interviews with buyers and information sessions in areas such as marketing, marketing or innovation in wine tourism. 120 companies and public entities participate, including wineries, hotels and destinations from Italy, Spain, Portugal and Catalonia, together with 70 tour operators and travel agencies of 13 nationalities.